Rihanna Accepts that her participation in the Super Bowl halftime show in February 2023 is Rihanna. Added later, the singer’s involvement was first acknowledged by Rock Nation in a statement published on Sunday.
Rihanna posted a picture of a football with the NFL logo on her Instagram. A rumor that the singer was “in talks” to play at the next Super Bowl halftime show prompted the news.
On February 12, the match, which regularly draws one of the largest singles spectators of the year, will take place at State Farm Stadium in Glendale, Arizona.
Rihanna is a Generational Talent.
In a formal statement, Jay-Z said of Rihanna, “Rihanna is a genius of a generation, a woman of humble origins who has exceeded expectations at every turn.” “One of the most famous musicians and singers was born on the small island of Barbados. Self-made, both in business and in entertainment.
While it would make sense for Rock Nation to perform Rihanna at halftime, the artist hasn’t produced an album since 2016. Since then, she has made cryptic comments about two other albums (and is featured entering and exiting the studio), one of which was referred to as a dance album. However, details are still lacking.
R&B Singers Super Bowl Halftime Show
Fans of the R&B singer, who are hopeful that her arrival in prime time will usher in a new album, were nonetheless outraged by the news. To show her support for Colin Kaepernick, Rihanna was also requested to attend the 2019 Super Bowl halftime show, and she declined.
“We are extremely pleased and delighted to see Rihanna join us on stage for the Apple Music Super Bowl Halftime Show. Rihanna is a former singer who has worked throughout her career,” said NFL Music Chief Seth Dudowski in a release. “We are all very excited to collaborate with Rihanna, Rock Nation, and Apple Music to deliver the biggest Super Bowl halftime show performance ever to our fans,” the statement said.
Apple Music Sponsor The Halftime Show 2023
DPS will Broadcast the Apple Music Super Bowl halftime show, which it also produced. Executive producers include Rock Nation and Jesse Collins and director Hamish Hamilton. Live Performance’s strategic performance consultant is Rock Nation.
Oliver Schuster, Apple’s vice president of Apple Music and Beats, praised Rihanna as “an outstanding recording artist who is a favorite of many millions of Apple Music subscribers worldwide.” “What a great cast for the start of the Apple Music Super Bowl halftime show pageant,” Rihanna told Rock Nation and the NFL.
Apple Music will sponsor the halftime show this year in place of former NFL partner Pepsi. Due to Taylor Swift’s link to the hour (the title of her upcoming album is “Midnights”) and the NFL’s announcement of a midnight change a week earlier, people speculated that she might perform as the title act of the event. It was then dismissed by sources close to Swift, telling People and TMZ that the NFL had previously approached the pop sensation but turned down the offer.
Pepsi Will Sponsor NFL Halftime Show 2023
Pepsi officially relinquished its sponsorship of the halftime show in May, ending a ten-year partnership that saw a new generation primarily drawn from pop musicians such as Bruce Springsteen and Tom Petty and even the Heartbreakers. Purpose changed the lineup of the event for a new lineup of artists. As well as advertisers, the NFL wants to go to court.
The NFL apparently wanted to pay a little more per year for the distribution rights. The league has a multi-year arrangement with the software provider, based on a press statement issued by them.
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Apple’s Interest In Games Increased
Apple’s interest in games has increased recently. To offer games to customers, its platform has rolled out new agreements including Major League Baseball and Major League Soccer. The rights to sporting events are typically held by mainstream media companies including Fox, Disney, Paramount Worldwide, and NBC Universal, but digital giants, especially Apple and e-commerce giants, have made a tough effort to own those assets as they Try to entice users. Internet Subscriptions. Amazon, on the other hand, has become a bigger NFL partner as a result of its acquisition of the “Thursday Night Football” rights.
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were among the cast who performed during the Super Bowl LVI halftime show earlier this year. The performance received five Creative Arts Emmy nominations, and it won three of them, including the first for Best Live Variety Special, Halftime Show.
The Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and other artists have performed at the Super Bowl halftime show in the past.
Through its social media accounts on Twitter, Instagram, and TikTok, Apple Music will give sneak peeks of its Halftime themes.